TRIPOGRAPHIC ASSESSMENT OF VFR TRAVEL IN CONTEXT OF MALAYSIAN DOMESTIC TRAVELERS

Abstract

VFR travel is a form of travel that involves visiting family and friends as purpose of visit, or as part of activity. Travelling with the purpose of VFR has been recorded as the main purpose of travel for Malaysian domestic travel market in 2014 where the 46% travelers are travelling for this purpose. However, there is less study in this market especially in context of Malaysian domestic market. Past study has shown that this market seems to be neglected because it did not seem to give a huge impact economically. This market was assumed not utilizing tourism services and not participating in tourism activity. This paper is aim to examine the tripographic of VFR travelers where it assess the trip characteristic of VFR travel in order to have a better understanding of this market in context of domestic travelers. A survey was carried in selected area that packed with domestic travelers. Data obtained used in comparing the trip characteristics among VFR market travelers and non-VFR travelers. This result is useful for marketing strategy and a key planning for tourism destination.