Abd Ghafar N, Che Ghani NM, Adam M. A REVIEW OF THE ESSENCE OF CITY BRANDING IN ENHANCING IMAGE AND IDENTITY OF A CITY. PM [Internet]. 2022 Dec. 10 [cited 2025 May 20];20(24). Available from: https://www.planningmalaysia.org/index.php/pmj/article/view/1184