JAAFAR, M.; PAIJO, M. A. N.; ABHARI, S.; JALALI, A. UNLOCKING ECOTOURISM’S POTENTIAL WITH EXPLORING THE NEXUS OF MOTIVATION, SATISFACTION, AND SUSTAINABLE LOYALTY IN BIOSPHERE RESERVED, PENANG HILL, PENANG, MALAYSIA ECOTOURISM: A TOURIST-CENTRIC PERSPECTIVE. PLANNING MALAYSIA, [S. l.], v. 23, n. 38, 2025. DOI: 10.21837/pm.v23i38.1837. Disponível em: https://www.planningmalaysia.org/index.php/pmj/article/view/1837. Acesso em: 24 oct. 2026.