ATTACHMENT AND FACTORS OF INVOLVEMENT AMONG YOUTH TO PADDY FIELD ACTIVITIES IN HOMESTAY PROGRAMMES

Authors

  • Puteri Yuliana Samsudin Department of Built Environment Studies & Technology Faculty of Architecture, Planning and Surveying UNIVERSITI TEKNOLOGI MARA, PERAK BRANCH, MALAYSIA
  • Nor Zarifah Maliki School of Housing, Building and Planning UNIVERSITI SAINS MALAYSIA
  • Suraiyati Rahman School of Housing, Building and Planning UNIVERSITI SAINS MALAYSIA
  • Wan Rabiah Wan Omar Department of Built Environment Studies & Technology Faculty of Architecture, Planning and Surveying UNIVERSITI TEKNOLOGI MARA, PERAK BRANCH, MALAYSIA

DOI:

https://doi.org/10.21837/pm.v19i16.954

Keywords:

Homestay programme, community-based tourism, attachment

Abstract

The homestay programme is a community-based tourism that offers tourists to experience the local lifestyle and heritage culture. Many studies focused on challenges of homestay programme, place attachment of hosts, contribution of homestay programme to rural economy. However, very few studies have focused on youths’ involvement in homestay activities. This paper aims to examine the youth’s involvement in homestay activities. A focus group discussion was conducted among the youth aged 20 - 34 years old. A non-probability sampling, that is, purposive sampling was employed. Multiple case studies in Homestay Kampung Jeruju, Homestay Kampung D’Belimbing and Homestay Kampung were selected to determine the differences between the locality factors. These findings indicate that youth's involvement in paddy field activities is based on social, physical, and economic factors. Thus, to attract youth to be involved in paddy field activities, it is recommended for the tourism players to pay attention to these three factors.

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Published

2021-07-27

How to Cite

Samsudin, P. Y., Maliki, N. Z., Rahman, S., & Wan Omar, W. R. (2021). ATTACHMENT AND FACTORS OF INVOLVEMENT AMONG YOUTH TO PADDY FIELD ACTIVITIES IN HOMESTAY PROGRAMMES. PLANNING MALAYSIA, 19(16). https://doi.org/10.21837/pm.v19i16.954