YOUNG PROFESSIONALS HOUSING AFFORDABILITY THROUGH HOUSING PREFERENCES IN KUALA LUMPUR AND A REVIEW ON THE MEANS-END CHAIN MODEL

Authors

  • Nor Suzylah Sohaimi Kulliyyah of Architecture and Environmental Design INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA
  • Alias Abdullah Kulliyyah of Architecture and Environmental Design INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA
  • Syafiee Shuid Kulliyyah of Architecture and Environmental Design INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA
  • Azila Ahmad Sarkawi Kulliyyah of Architecture and Environmental Design INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

DOI:

https://doi.org/10.21837/pm.v15i1.253

Keywords:

Housing preferences, affordability, young professional, Means-End Chain model

Abstract

In a broad-spectrum, housing affordability issue is interrelated to young professional's well-being. However, this paper deliberated on young professional's housing preference in affordability context by taking into account some attributes of housing preference criteria. Data was obtained through questionnaire survey among 50 respondents aged between 25 and 35 years old and working in various professional fields in Kuala Lumpur. Descriptive analyses were then undertaken on the data from the survey. The study found that security criterion is the highest priority in housing preferences among the respondents. Having Wi-Fi is the second most important criterion. Additionally, this paper also provides a conceptual review on the Means-End Chain model.

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References

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Published

2017-05-12

How to Cite

Sohaimi, N. S., Abdullah, A., Shuid, S., & Ahmad Sarkawi, A. (2017). YOUNG PROFESSIONALS HOUSING AFFORDABILITY THROUGH HOUSING PREFERENCES IN KUALA LUMPUR AND A REVIEW ON THE MEANS-END CHAIN MODEL. PLANNING MALAYSIA, 15(1). https://doi.org/10.21837/pm.v15i1.253

Issue

Vol. 15 (2017): PLANNING MALAYSIA JOURNAL : Volume 15, Issue 1, 2017

Section

Article

License

Copyright & Creative Commons Licence

eISSN: 0128-0945 © Year. The Authors. Published for Malaysia Institute of Planners. This is an open-access article under the CC BY-NC-ND license.

The authors hold the copyright without restrictions and also retain publishing rights without restrictions.

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