EXPLORING PLACE ATTACHMENT IN HERITAGE TOURISM: A CASE STUDY OF BAGANSIAPIAPI CHINATOWN, INDONESIA
DOI:
https://doi.org/10.21837/pm.v23i38.1777Keywords:
Place Attachment, Heritage Tourism, Bagansiapiapi Chinatown, Cultural Heritage, Historical BuildingsAbstract
This article aimed to explore place attachment in Bagansiapiapi, focusing on the cultural heritage surrounding Chinatown. The goal is to preserve the uniqueness of local cultural heritage to enhance the attractiveness of sustainable heritage tourism and improve the economy and well-being of the local community. 193 residents and 193 tourists were stratified and randomly completed the questionnaire. The twelve key informants were purposive sampling selected by semi-structured interviews and observation at the research location by photo documentation. Place attachment is influenced by historical, belief, cultural, and social factors significant. Bagansiapiapi Chinatown demonstrates a strong sense of place attachment by focusing on two key aspects: emotional attachment and memories experience. These findings are expected to contribute to sustainable heritage tourism preservation in Bagansiapiapi and promote cultural heritage as a tourist attraction aligned with the sustainable cities and the welfare of the local communities. This study provides an innovative method for preserving cultural heritage for tourism stakeholders. It focuses on place attachment established by cultural heritage and applied as a reference for sustainable development by practitioners in various sectors, including tourism planners and government officials. This research examines the relationship between place attachment and cultural heritage tourism in Bagansiapiapi. It analyzes how cultural heritage influences the identity of the Chinese community and offers strategies for sustainable tourism development to enhance economic growth while preserving cultural heritage.
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